For Immediate Release
Valpak Helps “Stamp out Hunger”
Direct Marketer to promote National Association of Letter Carriers’ (NALC) annual food drive
(LARGO, FL – March 19, 2008) -- Valpak will partner with the National Association of Letter Carriers (NALC) to collect food donations and deliver assistance to communities across the United States.
On May 10, 2008, NALC will hold its annual Stamp Out Hunger food drive, a tradition since the early 1990’s. For the fifth consecutive year, Valpak, one of the nation’s leading direct mailers, will promote the event on its signature blue envelope delivered to almost 46 million households and on the company Web site, Valpak.com®.
“Valpak is committed to making a positive impact in the communities we serve,” said Bill Disbrow, CEO of Valpak. “It is our goal to raise awareness of the NALC’s convenient food donation collection program and encourage communities to help feed the hungry across our country.”
Valpak will also mobilize its almost 200 franchise offices and many advertisers to participate and promote the cause locally. The drive will provide relief to millions of people – and should generate more than 70 million pounds of food donations to our nation’s food banks.
Consumers can help by leaving non-perishable food items by their mailboxes on Saturday, May 10, before their mail is delivered. Residents in New York City and Chicago can bring their donations to their local post offices between May 3 and May 10. Letter carriers, who provide on-time delivery of 500 million Valpak envelopes each year, will deliver all donations to local community food banks, pantries and shelters.
“The involvement of Valpak as a corporate partner in the Letter Carrier’s Food Drive is a major factor in alerting postal customers of this opportunity to help those less fortunate in their communities,” according to William H. Young, NALC President. “As a result, millions of additional Americans will receive help in fighting hunger again this year.”
About Valpak
Headquartered in Largo, Florida, Valpak is owned and operated by Cox Target Media, one of the leading direct marketing companies in North America. Valpak delivers savings to nearly 46 million households each month throughout the United States and Canada. On an annual basis, Valpak distributes some 20 billion offers inserted in more than 500 million envelopes. In addition, Valpak.com, an online site for local savings, has about 20 million offer views each month. Cox Target Media is a subsidiary of Atlanta-based Cox Newspapers, owned by Cox Enterprises, Inc., one of the largest media conglomerates in the United States.
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Valpak Helps “Stamp out Hunger”
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I usually walk the bags of food over by the street. I try to keep them as close as possible. Then when I'm driving down the street I get out and put it in the back of the LLV in tubs. We also have retired carriers that have trucks and they go around to every route picking up whatever you've picked up. Cisco |
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While I think the food drive is great..I have to say I think that us rural carriers get shafted when we do this...its unsafe. At least in my area...I think it should be optional as to participation. City carriers get paid to do it...we do it for free. Beth aka. *SS* |
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while i've always participated in the food drive every yr since i was hired, except 1, i have to say that the nalc is irresponsible for continuing to choose the sat before mother's day for this event. why not have it the next sat??? when there are fewer parcels??? it's hard enough on us rurals & city too, any day; why the same weekend that we have almost as many parcels as christmas time?? CHANGE THE DATE!!!! ruralone |
Our local food pantry benefited greatly because of the food drive last year. We have all Rural Routes in our office that participated. I do wonder how the City Carrier's lug the food around with the mail? Do you have to take it back to your LLV? Is there room in your mailbag? I'm not trying to sound sarcastic, I really do wonder how you guys do this.
Spauldo01:59 PM CST